Rochester’s Mercantile on Main Demonstrates the Power of Purposeful Design Collaboration

Attention to intention prior to sign design is key to success for ID Signsystems

Rochester, NY:  It is a purposeful series of dynamic approaches to design collaboration that has resulted in such great success for Rochester-based ID Signsystems (IDS). Prior to sign fabrication IDS takes great care to work closely with architects, branding specialists, environmental graphic designers and end-users to ensure their sign design intent is being met. Coupled with a clearly articulated Design Facilitation Process, this collaborative coordination is key to IDS’ success.

“We take great pride in the partnership we cultivate with all parties involved. From start to finish, we provide the expertise that ensures our client’s vision comes to fruition,” said IDS President Paul Dudley.

IDS recently collaborated with branding specialists Partners + Napier to support their vision for the famed Mercantile on Main Building in downtown Rochester. The result was an elegant collection of exterior and interior signage incorporating copper plating and illumination to reflect an Art Deco style from the 1930s.

The IDS Design Facilitation Process:

  • Plan – The Strategy Report. Research into best practices, precedents and technology changes guide this phase, resulting in a strategy report specific to the project and client.
  • Design – The Visioning Stage. The IDS team uses advanced 2- and 3-dimensional visualization software to provide additional conceptual and visual support for each client.
  • Engineer – Prototyping Methodology. With a focus on Value Engineering, IDS utilizes full prototyping prior to fabrication. 
  • Manufacture – Guidelines and Control. Extensive experience informs written IDS guidelines that translate to greater efficiency and cost savings for our customers.
  • Install. In addition to managing the installation process, IDS employs cloud-based software to share installation information in real-time.
  • Maintain. IDS develops a sign management & maintenance plan to manage all ongoing changes and performance responsibilities.

See complete details of our project with The Mercantile on Main at


View this Press Release on PR Newswire.

Let’s Talk About Your Project