IDS met with the design firm early in the process to discuss broader themes and design possibilities. From these meetings the designers created a conceptual package outlining vocabulary, color and type palette.
From the design firm’s initial work IDS developed created three dimensional visualizations of signs and environments. With more in-depth visuals IDS was able to finalize design decisions for scale, materiality, and historic context. The visuals also supported the work of architecture firm TAT for completing the approval process.