Project Description
We build custom wayfinding and identity sign solutions through client collaboration, with long term focus on management and maintenance programs.
Custom Wayfinding & Identity Systems
We build custom wayfinding and identity sign solutions through client collaboration, with long term focus on management and maintenance programs.
Designs for the Toughest Wayfinding Environments
Our custom approach results in a complete sign family that combines modular efficiency with unique attributes. We also develop planning and design guidelines that help guide ongoing efforts. We have applied this methodology our initiatives including:
A selection of modular signs and displays that can be customized to the institution
Custom fabrication capability ranging from signs, displays, donor recognition and even complete environments
A digital sign management system that allows for easy collaboration from initial planning to ongoing maintenance
Guidelines and purchasing systems that make ongoing brand management easy
An in-house installation team that responds quickly and can even guide installation by outside vendors and in-house staff
All of our wayfinding and identity sign solutions are scalable from small jobs to thousands of signs.

Our Latest Insights on Wayfinding & Identity Systems
Presentation: Designer/Fabricator Best Practices for Maximum Profitability
Craig Berger, Chair, Communication Design Pathways at FIT and Consultant at ID Signsystems participated in ISA International's Sign Expo 2022 to present "Designer/Fabricator Best Practices for Maximum Profitability."
SEGD NYC Chapter | NE Region Panel: Designing with Color
IDS President, Paul Dudley, joined SEGD NYC Chapter to moderate "Designing with Color." Fellow industry experts discussed all-things color and how it can and should impact design.
IDS and the Trail Revolution
ID Signsystems has been at the center of the Parks and Trails revolution in Central and Western New York with a series of projects that serve as a model for projects nationwide. Three straightforward approaches in our work help explain how our projects are at the forefront of park and trail signage projects.
When Brand, Design and Fabrication Collide
The design team at IDS has extensive experience interpreting brand standards and working collectively with brand agency counterparts to manage the debut of brand environments.
The Rochester Area Sign Company with Market-level Expertise
IDS has combined design experience with materials and industry standards knowledge to become a leading sign company across several markets in the Upstate and Western New York region.
Our Approach to Campus Signage
Our expertise and specific approach to wayfinding and design have helped campuses transform their signage and communicate their brand stories.
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