Project Description
Custom Wayfinding & Identity Systems
We build custom wayfinding and identity sign solutions through client collaboration, with long term focus on management and maintenance programs.
Designs for the Toughest Wayfinding Environments
Our custom approach results in a complete sign family that combines modular efficiency with unique attributes. We also develop planning and design guidelines that help guide ongoing efforts. We have applied this methodology our initiatives including:
A selection of modular signs and displays that can be customized to the institution
Custom fabrication capability ranging from signs, displays, donor recognition and even complete environments
A digital sign management system that allows for easy collaboration from initial planning to ongoing maintenance
Guidelines and purchasing systems that make ongoing brand management easy
An in-house installation team that responds quickly and can even guide installation by outside vendors and in-house staff
All of our wayfinding and identity sign solutions are scalable from small jobs to thousands of signs.

Our Latest Insights on Wayfinding & Identity Systems
Get “Lit”: The 411 on Channel Letter Signs
Channel letter signs will make any brand shine. We explain what makes this type of sign a popular and smart choice.
We Do Digital Reader Boards
See how we can incorporate digital sign elements into client projects with these latest sign projects.
News | Super-scale Signage Shows Off New JMA Wireless Dome Name
Syracuse University’s famed sports arena has a new name—JMA Wireless Dome. Now, the stadium is sporting new branded signage to reflect the name change, completed by ID Signsystems.
Rochester’s International Sister Cities Flag Exposition
In a showcase project for the City of Rochester, ID Signsystems completed a project to recognize Rochester's international Sister Cities from around the globe.
Presentation: Designer/Fabricator Best Practices for Maximum Profitability
Craig Berger, Chair, Communication Design Pathways at FIT and Consultant at ID Signsystems participated in ISA International's Sign Expo 2022 to present "Designer/Fabricator Best Practices for Maximum Profitability."
SEGD NYC Chapter | NE Region Panel: Designing with Color
IDS President, Paul Dudley, joined SEGD NYC Chapter to moderate "Designing with Color." Fellow industry experts discussed all-things color and how it can and should impact design.
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