In Good Health: IDS and Our Healthcare Market Partnerships

Our journey in the healthcare industry began in 2005 as one of the first markets we initiated when we opened our doors. Since then, we have worked with many healthcare institutions across New York and the Northeast, forging partnerships and providing comprehensive sign solutions to prioritize patient experience, wayfinding efficiency, and brand consistency. 

Our commitment to quality materials and craftsmanship, exploration of innovation, and exceptional client service have established us as a trusted sign partner in the healthcare industry.

We have completed projects for leading facilities, including wayfinding systems, branding initiatives, exterior signage installations, donor recognition displays, and more. Each project reflects our commitment to excellence and a passion for creating impactful environments within the healthcare sector. 

“I am so proud of the work we do, our mission is simple,” says CEO Katrina Beatty. “We create more than signs; we create connections. Every directional arrow, every room number, and every illuminated logo represents our dedication to improving lives. The functional improvement in the healthcare environments we touch is tangible as we integrate communication and wayfinding needs into a positive experiential & environmental experience.”

Our Areas of Expertise

Wayfinding and Navigation 

Our core area of expertise is creating wayfinding solutions tailored to the unique needs of each facility we work with. From large hospital campuses to single-office clinics, we have designed and implemented interior and exterior wayfinding systems that help patients, visitors, and staff easily navigate complex environments.

Elevating Brand Presence

Beyond wayfinding, we work with facilities to ensure branding initiatives that reflect the client’s identity. Our goal with each healthcare system is to enhance its brand visibility by incorporating a cohesive and recognizable visual identity across facilities with exterior and interior signs.


We help healthcare groups meet regulatory requirements with ADA-compliant sign solutions.

Health System Partners

University of Rochester Medical Center (URMC) – Rochester, NY

Since 2005, we have supported the University of Rochester Medical Center on many sign projects, including main hospital gateways, building identity signage, and interior and exterior wayfinding. Additionally, we helped URMC ensure a consistent brand identity across the organization, working with their original brand concept to develop a complete exterior sign family.

Rochester Regional Health (RRH) – Rochester, NY

Our partnership with RRH began in 2005 on several significant projects for Unity Health, which later merged into the RRH system. Following the success of the Unity Hospital project, we were asked to participate in a significant rebranding effort for Rochester Regional Health. This involved designing a comprehensive exterior modular sign system and implementing brand standards across various RRH facilities. Over the years, we have completed over 200 projects for RRH, including landmark signs, exterior building signage, donor recognition projects, and a large-scale digital readerboard.

Kaleida Health – Buffalo, NY

For Kaleida Health, our team created exterior signage, Interior wayfinding, departmental signage, and patient communication boards across several sites, including Buffalo General, Gates Vascular Institute, and Millard Fillmore Suburban Hospital.

Leading New York City Hospital

We completed a site audit and wayfinding system for a world-renowned New York City hospital, part of a complex inner-city hospital environment. The hospital had previously invested in new signage, but the results were not getting positive feedback from users. The IDS design team was called in to rationalize and simplify the system with recommendations for improvement. Following a design and prototype process, we produced a comprehensive multi-floor modular sign system and digital directories.

Roswell Park Comprehensive Cancer Care Center – Buffalo, NY

For Buffalo’s Roswell Park Comprehensive Cancer Care Center, IDS provided visual scenarios for an array of sign options, including wayfinding markers and illuminated markers and wraps. The photorealistic renderings helped the client understand colors, materials, and scale. Our value-engineering approach allowed the project to be fabricated within strict budget parameters, which included building signs and digital marquees.

Mount Nittany Health Toftrees – State College, PA

Our newest healthcare client hired IDS to complete exterior wayfinding and building identification signs for their new Outpatient Center, which will open in the summer of 2024.

*Images shown are sign renderings.

ADA Signs

Your go-to partner for healthcare signage and wayfinding solutions.

We are honored to serve top-tier healthcare facilities and hospitals here in the northeast, and we look forward to continuing our mission of creating positive and impactful spaces within the healthcare industry with dynamic and effective signage programs.

Contact us here to explore how we can be part of your healthcare signage plan.

Let’s Talk About Your Project