Project Description

Roswell Park Comprehensive Cancer Center

Roswell Park Gateway Signage

Buffalo, NY’s Roswell Park healthcare campus receives a compelling vision for wayfinding and identity.

Client: Roswell Park Comprehensive Cancer Center
Location: Buffalo, NY
Market: Healthcare Campus
Solution: Design Facilitation | Illuminated Gateways | Landmark Wayfinding

Roswell Park Daytime MockupRoswell Park Nighttime Mockup

IDS design development work is built around photorealistic renderings that make it easier to test illumination, materials, and scale.

The IDS Process
  • Stakeholder Planning
  • Visual Site Survey
  • Best Practice Precedents
  • Design Opportunities & Scenarios
  • Prototypes
  • Engineering Documentation
  • Cloud-Based Message Schedule Utilizing WayfindIt
  • Construction Documentation
  • Sign & Design Element Family
  • Photorealistic Renderings
  • Final Material Specifications & Mockups
  • Renderings on Site
  • Site & Excavation Planning
  • Full In-House Fabrication
  • Cloud-Based Installation Implementation Overview
  • Full Installation Outline Including Foundations & Building Connections
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About the Project

Roswell Park Comprehensive Cancer Center sought architectural elements to bolster its fast-growing campus and enhance its newly developed graphic identity. IDS responded with a systematic design approach built around the organization’s survey, planning, and visualization approach.

IDS began by providing a range of best practices and visual scenarios, from simple elements like wayfinding markers to expansive and dynamic illuminated markers and wraps.

Based on stakeholder response to these scenarios, IDS finalized a sign vocabulary of illuminated gateways, landmark wayfinding elements, and other elements.

Our photorealistic dimensional renderings helped the project team understand the signs’ colors, materiality, and scale, which were later integrated into photo montages.

This visualization approach secured approval for the project, while a value-engineering process during the concept stage allowed for the complete approach to fit into tight budget parameters.

IDS completed full documentation from this plan and later managed the fabrication and installation in-house.

Roswell Park Gateway Signage Painting
Roswell Park Planning Sketch

In the planning stage, quick sketches articulate different design opportunities for the client to incorporate into their design brief. This also allows for a preliminary articulation of budget and project phases.

Roswell Park Photo Montage
Roswell Park Photo Montage

IDS uses photo montages for initial location planning, visualization of design elements, and final site location development.

Paul Dudley President ID Signsystems

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