Integrated health system Rochester Regional Health (RRH) purchased a site previously occupied by a major automotive company research and development center. The location overlooks the main southern gateway access to the city of Rochester, NY. RRH wanted to capitalize on the location with substantial visibility of its brand.
RRH approached ID Signsystms to conduct a design study for signage to meet the goals.
IDS recommended new gateway signage, an illuminated building-mounded channel letter logo sign, and a forty-foot digital readerboard as part of the sign package, with installation designed to provide the best viewing access from Route 390 into Rochester.