IDS developed rapidly designed concepts and then finalized the design with the architects and the Kodak marketing team. On completion of the design and engineering process, IDS worked with GC LeChase Construction, SWBR and Kodak’s internal project management team to develop both the marquee signage and the digital graphic wall experience.
IDS managed a specialized installation team who worked to incredibly tight tolerances to achieve the correct tension of the banner face. This ensured it would deliver the maximum impact and durability over its planned life. Currently, the digital banner has already exceeded its planned usage by five times the clients original specification.