We Do Digital Reader Boards

Digital sign elements have become an integral part of several significant client projects here at ID Signsystems.

To uncover the why’s and how’s behind selecting the most appropriate digital signage for a project, we checked in with ID Signsystems’ President, Paul Dudley.

What are the primary concerns or considerations when selecting a digital sign?

Visibility and cost are always leading concerns. We focus on the size of sign that can be created within the client’s budget in conjunction with site and viewer conditions. When we work with a client who is considering a digital reader board application, we discuss its role in terms of the screen’s role… will it be carrying static or video images, and does the message being conveyed need to have a long-term impact? We emphasize that upgrading to or creating a new digital element is an investment and, when done correctly, will enhance their brand and usher in new business.

How does IDS determine the type of digital sign to use on a project?

The factors include viewing distance from both pedestrian and moving vehicles to the sign, whether it’s an interior or exterior application, the client’s budget, and local authority zoning requirements.

What goes into the planning of a digital sign?

Selecting and planning for a digital sign is a mix of aesthetic and technical requirements. The primary considerations are the message the client wants to convey which in itself affects display size, LED pitch and budget. Those factors are also primarily determined by the location and placement of the sign from where it will be viewed. 

Pixel pitch is used to determine a sign’s resolution. It defines the density of pixels on an LED display and correlates to the sign’s legibility and clarity. The tighter the LED pixels the clearer the display image. Selecting the correct pixel pitch, measured in millimeters, is done by considering the optimal viewing distance of the screen and the type of displays to be featured are they static or active video. 

Video is produced with a tight 2-5mm pixel pitch, whereas signs like those placed at schools or overhead in arenas can tolerate a larger pixel pitch, like 10-18mm, and still be optically clear. Our digital sign for Rochester Museum and Science Center was produced using a 10mm pixel pitch. The average comfortable viewing distance for this sign is around 50 feet and above.

What else influences the type and size of digital sign a customer might select? 

Other considerations include the use of animation or choosing a static display. This choice is heavily influenced by regional zoning and permitting requirements. The Rochester Museum and Science Center board and the LED board we produced for Rochester Regional Health were restricted to static display versus video animation due to local zoning restrictions. So sometimes, we sit down with local authorities and negotiate on our client’s behalf to find an acceptable compromise for both client and town.

What is IDS’ role in the fabrication of the digital sign element?

The team at IDS creates the housing for the LED digital elements, incorporating the overall design aesthetic of the sign. The digital hardware is procured from a leading manufacturer. Then, our team installs the digital element into the housing, assists with image creation, and conducts rigorous performance testing. We also manage the onsite installation.

How does the customer manage the content that displays on the digital sign?

The client links to the manufacturer’s cloud-based image management system for managing their display and updating imagery and content. They are very simple to operate with just a short training period.

What are a few of IDS’ sign projects where digital elements were applied?

What makes ID Signsystems the go-to partner for digital signs?

Our design-build mastery and capacity make us the ideal partner for both interior and exterior applications. We create unique signs suitable for any environment and application, from design concepts to renderings and complete sign services, using superior quality materials and leading digital components.


Do you have plans or interest in going digital with your signage? IDS can help you with strategy, planning, and budgeting considerations ahead of any sign implementation. Connect with us.

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