Client: The Strong National Museum of Play
Location: Rochester, NY
Market: Corporate / Themed Environments
Solution: Specialty Identity Signage

From design to installation, a 12-foot larger-than-life LED game cartridge was the highlight of the project. The construction of a special trolly allowed the team to maneuver the 600-pound sign through narrow corridors inside the Museum to the installation point. 

For its $75 million expansion project, The Strong Museum of Play in Rochester, NY, appointed ID Signsystems to create a series of museum statement signs to support several new interior and exterior exhibit areas throughout the Museum.

IDS was selected through a competitive bidding process and our expression of how we would translate the Museum’s vision into tangible exhibit pieces. We meticulously translated design concepts into large 3D renderings, offering a clear visual representation of the proposed sign elements.

Using our value-engineering process, each piece was manufactured to strike a balance between meeting the client’s budget and maintaining high-quality craftsmanship and state-of-the-art techniques.

The Museum expansion includes a new 24,000 sq. ft. ESL Digital Worlds exhibit for which IDS created a 12-foot larger-than-life game cartridge sign as a focal point at the exhibit entry. The sign was fabricated using a push-thru illumination technique for the three-dimensional lettering and contains adjustable LED illumination, giving the client direct control of the sign’s illumination.

Additional sign elements for the project include:

• A 20-foot overhead illuminated entry sign for the Wolk Admissions atrium, setting a captivating ambiance and welcoming visitors.
• An oversized vinyl window-mounted logo to reinforce the museum’s brand identity.
• Five landscape-mounted visitor informational signs fabricated using resin-embedded graphics for ultimate exterior durability. Each colorful sign describes how generations have utilized ‘play’ for generations in the area.
• Two bright-red metal fabricated exterior signs for the Riedman Commons and Riedman Plaza, adding interest to the landscape and recognizing a key Museum donor.
• Additional metal fabricated sign highlighting The Suzanne & Tony Goodman Gallery.