The scale and location of the banner created an engineering challenge presented by the building’s curvature and stone cladding. As a solution, IDS developed a custom exterior banner system for displaying the 32-foot wide by 25-foot high vinyl banner.
To accommodate the building’s convex curved wall, we developed an innovative combination of tensioning mechanisms to ensure the banner can be displayed at its full impact. The top and bottom of the banner are tensioned with a cable running from side to side through a cable pocket sewn into the banner and a series of clips to secure the hidden cables onto the wall. The cables are tensioned with turnbuckles in the corners. Accommodations for wind load and UV stability were also part of the design and material choice considerations. The banners are digitally printed on 18-ounce perforated material.