Gateway Identity Signs
Specialty Illumination
Architectural Signs + Landmarks


IDS was preselected by Gallina Development to work with architects SWBR to design and develop two sets of gateway signage that prominently establish the brand for the Innovation Square collaborative student housing complex at street level.


Use our expertise and proficiency in specialty illumination to meet the campus architect and designer’s vision.


IDS used 3D modelling for all sign mock-ups to ensure compliance with the architect’s vision of glowing reverse-illuminated letters and symbols to form the Innovation Square logo. The digital sign renderings resulted in replication of the signs to near exactness.

The Illuminated Gateway Identity Sign Process

IDS followed the approach below to deliver new illuminated gateway signs at Innovation Square.

Innovation Square Illuminated Gateway Signs Results

100-140 S. Clinton Ave.

Rochester, NY 14604

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