Specialty Identity Illumination  –  Brand Environments  –  Wayfinding & Identity Elements  –  Design Faciliation

ID Signsystems has capabilities few companies can match, particularly for complex brand environment, exhibition and wayfinding projects.

This is most evident in the recently constructed building for RIT’s Global Cybersecurity Institute; one of the most successful and renowned programs of its kind. The program is affiliated with the National Cybersecurity Institute in Washington, DC and their outreach efforts.


IDS was awarded contracts directly with RIT for its exhibit requirements and General Contractor LeChase Construction for major architectural elements, custom lighting requirements and wayfinding signage. IDS worked particularly closely with the Project Architects LaBella Associates to realize their design intent of key features such as the main entrance, building identification, custom glass treatments and wayfinding signage.


IDS focused its fabrication efforts on closely matching the design of the architecture firm, while also providing value engineering services to support the contractor’s budget and timeline commitments. A constant communication system was built to ensure that these standards were being met at each stage in the development process.


IDS provided visioning through three-dimensional digital models of all elements, including illumination and digital content. While coordinating all the digital integrations, IDS designed and implemented lighting for the major building branding features. Prototypes of all the major elements were developed prior to final implementation. IDS manufactured and installed all environmental graphics, exhibits, donor recognition and wayfinding packages.

The displays look AMAZING! Wow! I knew these would definitely set the tone for the entire building and I was absolutely right. They really are terrific! THANK YOU! 

Kimeley Shearer, Director of Operations
B. Thomas Golisano College of Computing and Information Sciences

It is brilliantly done. Once everything is installed, the displays look even more stunning.

Bo Yuan, Professor of Computing Secretary
B. Thomas Golisano College of Computing and Information Sciences

The Process

IDS followed the approach below to deliver an impressive brand environment through facilitation with LeChase Construction and LaBella Associates at RIT’s Global Cybersecurity Institute.

Project Results

Global Cybersecurity Institute
Rochester Institute of Technology
92 Lomb Memorial Dr.
Rochester, NY 14623

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