Architectural Illuminated Signs & Landmarks

Design Facilitation

Challenge

Rochester Institute of Technology made a large investment in future innovation with the construction of MAGIC Spell Studios that focuses on the latest media and game technologies and serves as an incubator for new companies. With a new modern building designed by SWBR, RIT was seeking a new sign with a controlled lighting system to match the dynamic activity in the building.

Strategy

IDS was engaged by the architects to design and develop an innovative brand solution for the building exploring a negative space concept. We worked with the client and architect to create a complete branded experience from the animated exterior sign to unique features like the illuminated ancient spellbook reception desk.

Approach

Based on the architects renderings, IDS produced a concept for a sign defined by negative space with light drawing attention to both the sign and building. From this approved approach IDS tested and manufactured the illuminated sign.

The Process of Developing a Controlled Lighting System

IDS designed and built a solution that features a negative space rendition of the word MAGIC internally lit with a sophisticated DMX controlled lighting system linked to the building wide lighting and display system.

Results

RIT MAGIC Spell Studios
300 Lomb Memorial Dr
Rochester, NY 14623

Let’s Talk About Your Project