Architectural Illuminated Signs & Landmarks

Wayfinding & Information Systems


Easterseals had just completed a new national brand identity led by non-profit brand strategist Siegelvision, working with Roger Van Den Bergh, and needed to incorporate the graphic guidelines into a complete Easterseals brand identity program including exterior illuminated signs, interior wayfinding signs, and vehicular graphics.


IDS worked the brand designer to develop a complete set of guidelines and implementation plan including a web-based purchasing system for hundreds of individual franchises to access. All signs had to be durable but budget priced.


IDS implemented guidelines and documentation for over 150 different sign types and integrated them into a web-based storefront. In addition, IDS implemented an education program for Easterseals franchises to guide them in sign purchase and implementation. IDS fabricated all sign elements and managed installation with regional sign companies.

The Brand Identity Development Process

Using Custom Illuminated Signs and a Modular Sign System, IDS followed the approach below to deliver an impressive brand identity solution.

Easterseals Brand Identity Project Results

National Non-Profit

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