The leaders in Architectural Signage, Design and Lighting.

From interior navigational signage in major hospitals to exterior branding on well-known buildings, we're committed to bringing your vision to life.


With our powerful database and mapping approach we can complete full surveys and create large scale plans for the development of interior and exterior sign systems.


We manage the complete sign creation process, or we can support architects and designers to facilitate their design vision.


Our in-house team will value-engineer and manufacture each project working in tandem.


We have the ability to arrange an installation team that can easily adapt to  landmark or architectural venues.

Our Process

Our sign creation process is strategically built to provide long-term solutions.

Complete Brand Environment Exhibit

Turnkey Sign Systems That Elevate Your Brand

United by a multi-layered understanding of materials and industry best practice, we are powerful partners for businesses, organizations and municipalities developing both their brand and environment.

Our custom signage creation process is built around our experience working with large institutional and municipal sign systems. We can complete full surveys and create large scale plans for the development of interior and exterior sign systems.

A Company Built by Design

Businesses and organizations are often tasked with implementing signage solutions that are both functional and aesthetically pleasing.

All too often, they struggle to find design-focused partners who can realize their sign system needs using research, development, documentation, manufacturing, and installation – all while delivering a personal touch.

As leaders in architectural signage, lighting, and design, we know the importance of clearly and effectively communicating a visual cue. These cues, when married with industry innovation and state-of-the-art materials can both enhance wayfinding and transform any space.

For our owners, Paul and Katrina, great design is at the heart of everything we do.

Partners in Innovation

IDS takes quality sign design seriously and we have advanced a number of dynamic approaches to collaborating with architects, environmental graphic designers and end-users to ensure their sign design intent is being met.

On behalf of the Onondaga Lake Partnership, I’d like to express my sincere thanks to you and your company for helping us with our park signs on such short notice. We were really in a bind after being left hanging by another contractor. We are so grateful that you and your company were willing to help us out, and you were so efficient and pleasant to deal with. I can promise you that my colleagues and I will be quick to suggest ID Signsystems to others in the future. Thank you, thank you, thank you!”

Stephanie, Onondaga Lake Partnership

Our specialities include: Architectural Signs, Landmarks & Features; Specialty Identity Illumination; Wayfinding & Identity Systems; Design Facilitation

custom brand signage
City of Rochester Wayfinding

 The IDS Difference

Unmatched Experience

Over several decades, we have developed, honed, and perfected the process of creating captivating and immersive signages for corporations and institutions which continue to deliver predictable results for our clients. We make our experience your advantage.


IDS is where science meets art. Our works strike the perfect balance between visibility, psychological impact, and utility. We perform thorough analyses of your users’ needs and fulfill them with sense and simplicity.

All-In-One Solution

We’ll take care of every aspect of your requirement, from planning to manufacturing to maintenance. We’ll even identify the potential needs of your establishment to craft a comprehensive plan that transforms your space into a well-organized, immersive environment.

Our core markets include: Hospitals, Universities, Corporate Campuses, Municipalities, Retail & Parks/Trails.
Hospital Wayfinding Branding
Illuminated Signage D&C Digital Logo
The Shops at Highland Village
Strong National Museum of Play LED Illuminated Sign

We strive for excellence.

They are fabulous! They look so professional and it’s nice for patients to have everything in one place.

Marleme Nyiri

Supervisor, Unity Hospital

Both pieces look amazing! These displays and those that you completed for us in the User Experience Center really make the building come alive. They are my favorite parts of the space.

Kimeley Shearer

Director of Operations, RIT

Perfect, as usual!

Melissa Ribaudo

Director, RIT

Driven by Design. Powered by Experience.

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410 Atlantic Ave
Rochester, NY
Toll Free: (855) 850-7764
(585) 266-5750

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